Telemarketing and market research

Telemarketing is a method of direct marketing in which a salesperson or a telemarketing executive (either trained in house or outsourced via a telemarketing agency) contacts prospective customers to promote the company’s products/services, establishing and encouraging the prospects interest.

The telemarketers’ goal is typically to generate new business opportunities via booking appointments with prospects that they have identified as having a need and/or interest in the company’s products/service, for which a sales representative will attend. Telemarketing is also utilised to promote upcoming events and seminars where by the salesperson can demonstrate the companies’ products/services to a room full of people as a pose to just one individual. In theory the optimisation of time through holding seminars is advantageous however this method of ‘mass selling’ requires the salesperson to be a good public speaker and to be able to keep the attention of prospects in a less personal environment.

Market research campaigns can be successfully undertaken through a telemarketing approach. The telemarketer would contact prospective, lapsed and existing clients asking a series of questions which would be analysed at the end of the campaign to provide information about customers, competitors, and the market. The aim of market research is to discover what people want, need, or believe. Once that research is complete it can be used to determine how to market your specific product/service.

80% of communication is visual so as a telemarketer you need to embrace psychological techniques and understandings to keep the interest of the prospect. There are several communication techniques such as DISC personality profiling. By identifying the personality and mind set of the prospect you can talk to the prospect on their level and create rapport. It also helps to build rapport by mimicking the prospects tonality and speed of speech.

Rapport is one of the most important characteristics of unconscious human interaction. It is about being on the same wavelength as the person you are talking to. People are much more likely to buy from someone they like. Most prospects want to be helpful, polite and friendly. You can create that mood by showing interest in the client as a person by simply asking questions about him or her as an individual.

After building rapport with a prospect and hence obtaining their attention it is important for the telemarketer to ask open questions whereby they are encouraging the prospect to communicate. Identifying current pains and future goals with provide the salesperson with the opportunity to outline how they can provide a solution. This is all part of the telemarketing turning a prospect into a qualified lead.

For more information and contact about telemarketing or any of our other services please visit www.responsiva.biz

Reasons to choose Responsiva for your Telemarketing

Reasons to choose Responsiva for your Telemarketing

Avoiding the employment of full time telemarketing staff presents obvious financial benefits. Not just in basic salaries and overheads but also in team management, campaign reporting, data list purchase, database management (i.e., a prospect management system and the experience to manage it) and all the associated aspects of delivering an effective call centre.

Perhaps the greatest challenge of all in running a call centre is team motivation. The role of the telemarketer can become mundane and it rarely attracts the highest achievers from academia.

Responsiva’s team management approach is to treat everyone as an individual, provide understanding and support with personal issues, promote teamwork at all times and to offer unique perks with the role. For example, our early finish (2:00pm) on a Friday solves many issues; it is a unique perk (at a time of the week when call success tends to be low, and the hours are made up by the 8:30am start each day anyway) which naturally leads to increased team bonding. Many go to the pub for a few hours, whilst others do their shopping or spend this free time with their families.

As a consequence of Responsiva’s perks, the team are happier and dedication & retention are high. This in turn provides campaign consistency, dedication and ongoing improvement.

So aside from a great, dedicated team (which you don’t have any hassle in recruiting, managing and training) other reasons to choose Responsiva for your telephone marketing include:

* Experience in outbound calling, across all major industry sectors

* Responsiva have an in-house Database Management System which has been developed over five years and proof-tested on millions of live campaign calls. This system will treat your data with integrity, manage call-backs effectively and report on your campaign accurately.

* We have an open-plan office which welcomes visitors at all times; we pride ourselves on the professional environment in which we work. And everyone helps to keep it this way.

* The appointments we set for your sales team will meet all of your key points of qualification and keep them busy meeting real prospects. Data gathering will be exactly as you desire it.

* We dedicate a Client Manager to all campaigns, keeping you pro-actively updated at all times. This includes sending you call recordings at campaign set-up to ensure you are happy with the way we are proposing to represent your brand.

* Each campaign also merits from the supervision of our Database Manager, who will ensure we select the right prospect data list to run your campaign and analyse results (by industry and company size) to ensure ongoing data top-ups match your ideal target market.

Contact us here for further information about our range of direct marketing services

Internet Marketing Services

Digital/New media marketing:

Internet based marketing services including:

Ready to go or tailor-made internet marketing/E-commerce solutions.

Website Design and build:

Search Engine, W3C compliant websites and e-store with in depth search engine marketing packages

Organic Website SEO (Search Engine Optimisation):

• Website Code

• Meta Tags page per page

• Title, URL’s, description page per page

PPC (Pay Per Click) Campaign Management:

New campaigns set up, managed or existing sponsored click projects optimised and evaluated. Keyword evaluation, landing page calls to action and CTR (Click Through Rate) studied

Organic SEM (Search Engine Marketing):

• Increased presence on all major search engines

• Website, products and services included on all Google search tools (Blogger, Google Base, Google Local Business, Google Maps, Google Pages, Webmaster Tools integration

• Back Link campaign management

• Keyword rich text analysis and copy-write service

• Directory listings and classified internet advert listings

• Social Media including social networking, social bookmarking, Web 2.0, Blogs, Videos, Podcasts

Email Marketing and Online PR:

• Regular email newsletter service

• Online press releases

• Internet adverts

• Forum source and participation

SEO Consultation:

• On site or ‘RemoteX’, PC to PC consultation
• Internet marketing intensive training. Includes website code evaluation, content and keyword analysis, competition analysis, back linking, Page Rank and much more. At either our comfortable offices or a venue more suitable for you
• Full campaign management acting as your company/service.

Responsiva’s Digital Marketing services are offered either as individual projects with proven success rates in website traffic increases and optimised internet campaigns or to slot perfectly designed into our whole spectrum of direct marketing tools. Market research, data supply and cleanse, telemarketing as well as new media marketing all provide greater and more profitable ROI (Return On Investment) when used in tandem strategically with each other.