Over our 5 years in the Telemarketing and Data industry we have developed our systems and service to ensure that our clients receive a quality service from start to finish.
The key component to a successful telesales campaign is the database. A carefully targeted prospect list will yield a strong response rate and hence lead to the likelihood of appointments and most importantly sales. We ensure the quality of this service by understanding the data we provide, and having our database manager on hand to discuss our client’s complex requirements. We discuss who our customers want to target in great detail to ensure we put together an optimum target market to get the most form their calls. If a client comes to us with a prospect list that they have put together we will always suggest carrying out a data cleanse to ensure the data is accurate and to maximise the calls made. For more information on data cleansing please visit http://www.responsiva.biz/data_cleansing.php
The telemarketer making the calls is equally as important. They have to know the products and services they are promoting are able to objection handle and answer any question thrown at them. We ensure that they have this flexibility and skill through our call recording process. This a key component to our training and we constantly listen to our telemarketers calls giving them feedback by rating not only appointments but the unsuccessful calls so they can learn how to handle these in the future to convert these prospects into warm leads. To ensure that our clients are happy with the calls we are making will start all campaigns on call recording and send them live examples of calls to make sure we are representing their company in a professional manner.
After appointments and warm leads are created they will go through our quality control process to ensuring all data fields including spellings of contact names and email addresses are correct. Also this ensures that we send our clients qualified leads matching their criteria ensuring their sales people spend their time going on strong appointments.
At the end of campaigns we will produce post campaign analysis on the calls made breaking it down so they can see what the calls have resulted in. We will also produce an email listing of warm emails that we have collected throughout the telemarketing campaign. We find these to have a much higher response rate than buying in cold emails as we have established an interest for a product or service. We will also provide our clients with an appointment listing to ensure they have all the meetings we have set for them on file.
We carry out all of these processes for every telemarketing campaign we deliver for clients as part and parcel of the quality service we provide. This way our clients can easily test and measure their direct marketing and have the confidence to use time and time again for their new businesses appointments.
